Last Update: June 15, 2018
What is Personal Information and why do we collect it?
Personal Information is information or an opinion that identifies an individual.
The types of personal information we may collect about you include:
images of you;
your contact details, including email address, mailing address, street address and/or telephone number;
your marital status;
your age and/or date of birth;
your demographic information, such as postcode;
your preferences and/or opinions;
information you provide to us through customer surveys;
details of products and services we have provided to you and/or that you have enquired about, and our
response to you;
your browser session and geo-location data, device and network information, statistics on page views
and sessions, acquisition sources, search queries and/or browsing behaviour;
information about your access and use of our Site, including through the use of Internet cookies, your
communications with our Site, the type of browser you are using, the type of operating system you are
using and the domain name of your Internet service provider;
additional personal information that you provide to us, directly or indirectly, through your use of our
Site, associated applications, associated social media platforms and/or accounts from which you permit
us to collect information; and
any other personal information requested by us and/or provided by you or a third party.
This Personal Information is obtained in many ways including but not limited to: interviews/chats, correspondence, by telephone and facsimile, by email, via our website www.ellelavon.com.au, from your website, from media and publications, from other publicly available sources, from cookies and from third parties. We don’t guarantee website links or policy of authorised third parties.
We may collect, hold, use and disclose personal information for the following purposes:
to contact and communicate with you;
for internal record keeping and administrative purposes;
for analytics, market research and business development, including to operate and improve our Site,
associated applications and associated social media platforms;
to run competitions and/or offer additional benefits to you;
for advertising and marketing, including to send you promotional information about our products and
services and information about third parties that we consider may be of interest to you.
When we collect Personal Information we will, where appropriate and where possible, explain to you why we are collecting the information and how we plan to use it. You may unsubscribe from our mailing/marketing lists at any time.
Sensitive information is defined in the Privacy Act to include information or opinion about such things as an individual's racial or ethnic origin, political opinions, membership of a political association, religious or philosophical beliefs, membership of a trade union or other professional body, criminal record or health information.
Sensitive information will be used by us only:
• For the primary purpose for which it was obtained
• For a secondary purpose that is directly related to the primary purpose
• With your consent; or where required or authorised by law.
Where reasonable and practicable to do so, we will collect your Personal Information only from you. However, in some circumstances, we may be provided with information by third parties. In such a case we will take reasonable steps to ensure that you are made aware of the information provided to us by the third party.
Disclosure of Personal Information
Your Personal Information may be disclosed in a number of circumstances including the following:
• Third parties where you consent to the use or disclosure; and
• Where required or authorised by law.
We may disclose personal information to:
third party service providers for the purpose of enabling them to provide their services, including
(without limitation) IT service providers, data storage, web-hosting and server providers, debt
collectors, maintenance or problem-solving providers, marketing or advertising providers, professional
advisors and payment systems operators;
our employees, contractors and/or related entities;
our existing or potential agents or business partners;
sponsors or promoters of any competition we run;
anyone to whom our business or assets (or any part of them) are, or may (in good faith) be, transferred;
credit reporting agencies, courts, tribunals and regulatory authorities, in the event you fail to pay for
goods or services we have provided to you;
courts, tribunals, regulatory authorities and law enforcement officers, as required by law, in connection
with any actual or prospective legal proceedings, or in order to establish, exercise or defend our legal
third parties, including agents or sub-contractors, who assist us in providing information, products,
services or direct marketing to you. This may include parties located, or that store data, outside of
third parties to collect and process data, detailed as follows:
Our website uses Google Analytics.
The preceding list may include parties that store data outside of Australia.
By providing us with personal information, you consent to the disclosure of your personal information to third
parties who reside outside Australia and acknowledge that we are not required to ensure that those third parties
comply with Australian privacy laws.
Your Rights and Controlling Your Personal Information
Choice and consent
not have to provide personal information to us, however, if you do not, it may affect your use of this Site or the
products and/or services offered on or through it.
Information from third parties
If we receive personal information about you from a third party, we will protect it as
represent and warrant that you have such person’s consent to provide the personal information to us.
You may choose to restrict the collection or use of your personal information. If you have previously
agreed to us using your personal information for direct marketing purposes, you may change your mind at any time
by contacting us using the details below.
You may request details of the personal information that we hold about you. An administrative fee may be
payable for the provision of such information. In certain circumstances, as set out in the Privacy Act 1988 (Cth), we
may refuse to provide you with personal information that we hold about you.
If you believe that any information we hold about you is inaccurate, out of date, incomplete, irrelevant
or misleading, please contact us using the details below. We will take reasonable steps to correct any information
found to be inaccurate, incomplete, misleading or out of date.
If you believe that we have breached the Australian Privacy Principles and wish to make a complaint,
please contact us using the details below and provide us with full details of the alleged breach. We will promptly investigate your complaint and respond to you, in writing, setting out the outcome of our investigation and the steps
we will take to deal with your complaint.
To unsubscribe from our e-mail database or opt-out of communications (including marketing
communications), please contact us using the details below or opt-out using the opt-out facilities provided in the
Storage and Security
We are committed to ensuring that the personal information we collect is secure. In order to prevent unauthorised
access or disclosure, we have put in place suitable physical, electronic and managerial procedures to safeguard and
secure the personal information and protect it from misuse, interference, loss and unauthorised access, modification
We cannot guarantee the security of any information that is transmitted to or by us over the Internet. The
transmission and exchange of information is carried out at your own risk. Although we take measures to safeguard
against unauthorised disclosures of information, we cannot assure you that the personal information we collect will
Cookies and Web Beacons
your preferences. Cookies, by themselves, do not tell us your email address or other personally identifiable
information. However, they do allow third parties, such as Google and Facebook, to cause our advertisements to
appear on your social media and online media feeds as part of our retargeting campaigns. If and when you choose to
provide our Site with personal information, this information may be linked to the data stored in the cookie.
We may use web beacons on our Site from time to time. Web beacons (also known as Clear GIFs) are small pieces of
code placed on a web page to monitor the visitor’s behaviour and collect data about the visitor’s viewing of a web
page. For example, web beacons can be used to count the users who visit a web page or to deliver a cookie to the
browser of a visitor viewing that page.
Links to Other Websites
It is important to us that your Personal Information is up to date. We will take reasonable steps to make sure that your Personal Information is accurate, complete and up-to-date. If you find that the information we have is not up to date or is inaccurate, please advise us as soon as practicable so we can update our records and ensure we can continue to provide quality services to you.
1 Kingsburry Street, Brisbane, QLD 4000
+61 431 175 198