Hello & Welcome to IMPACT!
The Virtual Makeover
Everything you need to know about The Impact Personal Brand Program for entrepeneurs
This program is for the entrepreneur who is ready to rise above the pack
Welcome to the Impact One-On-One Personal Brand Program!
This program is for the entrepreneur who is ready for a complete Identity Shift.
The time has arrived to hone in, UNCOVER your purpose, UNLEASH your superpowers and ARISE as the star you were always meant to be.
Together we will take a deep dive into who you are, what your internal language is, where you want to go, and the message you wish to deliver to the world. Step by step we build an iconic Personal Brand, a visual translation of your inner workings, taking all the functional elements into consideration and ensuring your look is aligned with your goals and, of course, highlights your best features and makes you feel like you're ready to take on the world.
Stepping into your outfits will feel like you're getting into a high-performance vehicle. You'll move with conviction, communicate with clarity, perform better and faster and feel powerful. And THAT is the power of dressing with purpose.
I'm excited and honoured to facilitate this journey of transformation. I promise you'll love it. It's deep and, at times, confronting for there's a lot of personal stuff that surfaces from our work together, but the outcome is liberating and totally life-changing.
Away We Go!
Step by step we build an authentic personal brand that reflects your identity and values, ensuring it's aligned with your lifestyle, mission and the message you wish to deliver to the world.
Taking both creative and functional elements into consideration I will help you create a brand with integrity that sets you apart, so you can be seen as the leader you are.
We finish this off with a Personal Brand Photoshoot for a public profile that packs a punch
Step 1 - Style Archetype Session
The first step is the Style Archetype session. This session takes place in the comfort of your home. We'll spend anywhere from 45 minutes to 1.5 hours taking a deep dive into the theory behind how we build your style.
The first step in every journey starts within YOU.
To be able to build an authentic personal brand that looks and feels like you, and only you, we need to dig deep and explore who you are - Your identity, your goals and values, your lifestyle.
It makes more sense to build a wardrobe based on you, your personality and how you spend your days, than just copy and paste some externally dictated fashion trend, right???
This is a fun and informative session where we have a good ol’ chat, get to know each other and you can tell me all about your wardrobe woes, Where you’re stuck, what your frustrations are and what’s been happening in your life that is relevant to your arrival at this point in your style journey.
Together, we’ll uncover the science and method behind STYLE and how to build a wardrobe that makes you feel like you! I’ll take you through my entire method, so basically once we’re done you can go off and be a stylist. But if you decide you’d rather have me as your own personal style secret weapon, we can continue the journey together.
Most importantly, you’ll receive your unique style archetype which is the visual translation of your identity and is the cornerstone of everything we do moving forward. This will enable you to walk into any store and instantly know what is right for you and what isn't.
Step 2 - Wardrobe Detox
What happens during a Wardrobe Detox?
We're going to get up close and personal with your wardrobe, looking at what no longer serves you (and why) and what still works. You'll learn to put great outfits together from what you already own while identifying gaps needing to be filled.
What to expect from your wardrobe assessment?
Typically, this takes 2 to 4 hours, depending on factors unique to your wardrobe.
Firstly, know that I understand how personal this space and process is.
My promise to you is to always be respectful, thoughtful and conscientious throughout everything we do. You will not be made fun of or judged. This is an incredibly liberating process! Be prepared to let go of clutter that holds you back, and create a functional space with items that you really enjoy and wear, day in, day out.
What to prepare for your wardrobe detox?
1. Have all your laundry done, dried and accessible.
2. All dry cleaning is back.
3. Any clothes, shoes and accessories that may be at your workplace are back home and ready for review.
4. To make the most of our time, throw away anything that you already know has passed its due date.
5. Wear comfortable underwear as you may have to try on a few things during the process.
6. A tape measure and a friend! This is a crucial part of the process. We will spend 10 minutes either at the start or the end of the session taking accurate measurements so please book someone to assist you.
I respect your privacy. If there's anything that you are not comfortable going through please let me know.
Mind the Gap(s):
How to work with what you have left between your wardrobe audit and your shopping trip? There will be gaps. Sometimes HUGE gaps... Sometimes just a few missing pieces.
We try to book the shopping trip as close as possible to the wardrobe detox. And you will be left with practical solutions on how to use what you have in your wardrobe in the interim, so you won't get stuck without something to wear.
If you feel lost, guess what? I am only a phone call or text message away.
From now on ALL your wardrobe woes are over and you have someone to take care of it all for you, so make use of having a stylist at your fingertips.
What happens to the clothes we don't keep?
With the Virtual Makeover, this part is handed over to you to. I recommend delivering your clothing to your favourite charity.
Once we know what we do and don't have, I will create a list of items I will be shopping for and send it to you to review and approve.
Step 3 - Shopping
About Online Shopping
Let my fingers do the walking for you!
I go in with an action plan. I know what we need and what we already have. I will be looking for pieces that will mix and match to create a variety of looks that make you feel amazing.
Armed with our list and your precise measurements...OFF I GO!
I will go to various online stores and create a TV channel especially for you, where I talk you through all the items I've selected. You'll be able to click on the items and buy anything you like.
Here are a couple of examples of shopping channels I've made for clients:
Step 4 - Try On Session
Once everything has arrived in your hot little hands, we will hop on a video call (1.5 -2 hours) and try everything on together, create outfits and make sure everything is perfect for you.
Anything that needs to be returned or exchanged will be put aside (usually very minimal).
Remember to wear comfortable/practical underwear as you'll be dressing and undressing.
Step 5 - Style Review
One month after the shoot, we meet for the final stage of the program.
By now you will have had a chance to wear many of your new styles and experience how they feel, fit and look, and most importantly, how you feel when you wear them. (Plus you'll have experience in handling bulk amounts of compliments.) At this point, I will be coming back to check in with you and hear how your new style is settling in, see if you have any questions.
I want to hear about what you love, what's working, is there anything that could work better, and whether we need to exchange or re-fit anything.
Basically, I make sure that you are next-level-happy and already kicking goals and taking over the world one stylin' outfit at a time!
Don't worry, this won't be goodbye forever, but just the start of a lifetime of style - VIP events, wardrobe refreshes and you having a stylist at your fingertips.
Step 6 - Photoshoot (Optional Add On - Recommended)
We finish this off with the Impact Personal Brand PhotoshootWe’re going to maximise your impact and build an iconic public profile with professional images that truly capture your Personal Brand for use in digital and print media.Together with award-winning photographer, Jack Venables, I will design a shoot based on your personal brand and style archetype, keeping in mind your audience and personal vision.
This will give you a bank of images perfect to use across all platforms and marketing collateral.Most importantly, every photo will look and feel like YOU.