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Why I don't give a fuck about fashion, and neither should you.

"when you don't dress like everyone else, 

you don't have to think like everyone else"

~Iris Apfel

Being a Stylist doesn't make me a slave to Fashion.


I've always cringed at the idea of looking like anyone else.

Even as a child I remember feeling like it didn't make sense that my mother put my sister and me in matching outfits. I mean, I get it, It's super cute, but to me, it didn't feel right because I was made to look exactly like someone else when all I wanted to do is be me, and there is only one me and I am fiercely protective of that!

This is why I refuse to follow mainstream trends.

If you want to really rub me up the wrong way, tell me how "trendy" I am.

Questions people ask me because I'm a "Stylist":

* By the way, by profession I'm actually not a Stylist at all. I'm a Certified Image Consultant and that covers everything from Personal Style to Personal Brand and is a complete coaching service but people just don't understand what that is and it takes so much explaining that I decided "I'll simplify it and tell people I'm a "stylist", that should fix the problem".

But, no. Because now there's a misconception that I am a slave to fashion and dress my clients accordingly.

And then come the questions:

  • What should I wear this season?
  • How would you dress me?
  • So, what's hot right now?
  • Is that "
  • in"?
  • Is that "out"?
  • What's the colour forecast?
  • Wait! You can mix Navy with Black?????​​

My answer?

Who cares? I don't! And neither should you.

Here's what I honestly think.

Fashion is for followers, style is for leaders.


Because fashion is what "they say" you should be wearing this season and if you don't have the confidence or eye to put an outfit together you can follow what the glossy fashion magazines dictate, but you won't look like you. You'll look like everybody else. Ain't nobody got time for dat!

And who are "they" anyway and what do they know about you as an individual which allows them to successfully determine how you dress?

Fuck THEM and fuck Trends.

If you have a sense of style, if you know who you are and you know how to express yourself with a style that is unique to you, then what's "IN FASHION" is completely irrelevant.

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Don't get me wrong, not everyone's a rebel.

I don't expect everyone to be like me and rebel against all the rules. My point is I want you to go out there and be You. Not some copy and paste of someone else's idea. right?

And there is such great stuff out there. You can pick and choose from what's "in fashion" to build an original style, whether it's mostly classic with a twist or a crazy, totally out-there kind of look.

If you want to express yourself uniquely and feel trapped in clothes that don't represent who you are, I can totally help you break out of that rut and build a style that feels like You every day.

Book a call with me and let's talk about it.

I was asked yesterday where I get my inspirations

Iris Apfel. She's a tiny but mighty badass woman. Not only does she rock her own style unapologetically without taking any shit from anyone, but she's also kind and generous.

If you haven't watched this documentary about this iconic woman, do yourself a favour and jump on board my inspiration train.

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Those of you who have already gone on a style journey with me - you know how powerful this is.

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With love always